what we believe
Your brand probably has something important to say, but before anyone will listen you first have to get noticed.
We believe that takes an emotional connection with your audience. You gotta make them feel something. Otherwise you’re just making noise.
Our answer to this challenge is simple: make ads that make ‘em laugh. Not only does it work, but those ads are also way more fun to work on. Don’t believe us? Check out some of the stuff we’ve done and try not to smile.
meet the farmers
Farmer Devon, CCO
(Chief Chicken Officer)
Devon’s background as an illustrator and animator has given him a unique, storytelling perspective in the ad world. After quickly climbing the pecking order to Creative Director, he really spread his wings when it came to creating and leading large brand campaigns that connected across channels.
Having left the days of cockfighting at the big agencies behind, he’s spent the last 10 years ruling his own creative coup as a freelance bird-of-prey. Now, as a co-founder of Funny Farm, he’s not clucking around and aims to shake up the hen house with fun, funny and strategic ideas that are more than just chicken scratch.
Farmer Paul, CCO
(Chief Cow Officer)
What happens when your creative partner uses up all the chicken puns in his bio? You switch to cows.
Paul has almost 20 years of experience doing hard work in the barn, milking his brain for every type of advertising imaginable—from national TV and print to Times Square billboards and drink coasters. But he’s not afraid to graze outside the pasture, writing raps for Shaq, directing music videos for They Might Be Giants, and starting a wine that has donated over 500 years of clean water.
Like Devon, he’s always got his snout to the ground for creative projects, and if you need him, he’ll help you stand out from the herd.
frequently asked questions
My PRODUCT or service is serious stuff. Won’t humor give my audience the wrong impression?
Nah. Your brand identity and what you do can be serious, sure. Even your brand tone and voice can be serious, this defines HOW you communicate, but not WHAT you communicate and WHO you communicate to. Think of your brand as a person. Can a serious person be funny? What if you put a serious person in a situation that is absurd? The contrast can actually be hilarious.
We don’t think the ad is your brand. Your ad is a story ABOUT your brand. And what happens in that story can and should be interesting enough for someone to pay attention to and inspire them to learn more.
Want proof? Here are some low budget ads we did for a very serious funeral-planning service .
we just spent 3 years developing a robust marketing strategy. Are you saying that was a waste of time and we just need to make something funny?
Not exactly. Funny ads don’t mean we abandon strategy. In fact, humor needs a strong tension to work.
Next time you listen to a comedian, notice how most jokes start with a strategic insight or shared human experience—Maybe it’s that airport sushi always sucks or white guys can’t dance. Ads, just like comedy, start with a nugget of truth found in the intersection of your audience needs and what your brand offers.
This is just one reason why comedy is the perfect vehicle to tell a brand story in a relatable, emotional way the viewer will remember. Still not convinced? Check out what Ad Age is saying about the state of comedy in the industry.
HAVE YOU SEEN THE MOVIE “INDECENT PROPOSAL?” Let’s say I don’t want to do anything funny BUT I have a truck load of money…WIll you be my Demi moore for just one project?
Probably. We’re funny, not stupid. But be warned: we’ll probably also make you sit through at least one funny concept.
