Frosted Flakes - Grrrr-to-Great

The world has turned its back on sugary cereals. Not only has our health paranoia squeezed the fun out of mornings, but the breakfast options available these days are much larger. Cereal and milk has kinda just been forgotten. What's a 7-foot tiger to do? 

We needed a strategic shift to embracing an adult audience who still act like kids: The “Man child” who still eats cereal as part of their nostalgic lifestyle. These “bros” don’t just eat like kids, they live like kids, too. And being passionate about sports is a part of this life. This connection to sports is something Tony and Frosted Flakes knows a lot about and played into their existing brand equity, so that was our way into making our product part of their lifestyle.

When you’re passionate about sports things can get pretty intense. Luckily the great taste of Frosted Flakes can sweeten up any situation. That’s why Tony is here -- to help you and your bros go from GRRR to GR-R-REAT!

This campaign included a collection of TV that ran as a set with a core friend group (that included Tony) as well as a series of shorts that were used online across our owned channels with the same core concept, but with a broader different take on who might need some cereal soothing. And lastly, to encourage the earned interest, we included a series of fun sharable GIFs.