Redd's Wicked - Refreshingly Hard

Beer has a real problem lately because of all these other alcoholic drinks muscling in on it’s occasions. Wine, cocktails, special blended drinks are all creeping in and making your cooler of beer cans look low class. WTF.

So Redd’s Apple Ale decided to play hard ball and release a higher ABV version of it’s successful ale. Our job was to let people know you can have all the flavor and kick of other drinks, but without the hassle and nonsense that comes with it.

This was a full brand launch that included multiple TV spots (including a Halloween specific version to tie into that occasion), print, OOH, social, events, launch parties and other shenanigans.